Where’s the money on the web today? There’s a lot in “big data”. Who’s the king of big data today? Google is probably one of them. And how does Google make money from “big data”? By making it easily searchable to two million queries every minute. Data to search, Facebook has a lot of it. Not only but it is social. By “social” read, generated and stamped by the “natural” activities of humans not yet looking to game the keywords density rules. Data that searchable AND social may thus be better at quenching our ever increasing thirst for search.