“Social Media Marketing”: Technique or Philosophy? #Interview

So what is ‘social media marketing’? The term itself is still in the works in my opinion. But the necessity for businesses to adapt their approach and positioning to the marketing demands of this brave new world is here for certain.

This change demands more than just a few organizational tweaks but a fundamental cultural one. And it will continue to dictate the survival of organizations for the foreseeable future. Customers have undeniably “grown up” and have more ways to make their voices heard and call the shots. Social media marketing is now to be reckoned with… if anyone is still wondering.

I often wonder how much of this required shift in behavior, is due to the explosion of the social media concept and how much of it is due to larger macro economic factors. Though call, the answer to which probably is that it wanes back and forth between the two, depending a multitude of yet other factors.

Whichever way the balance tips, in this new, and still blurry context, businesses are wondering about the best ways forward, in using social media marketing and the particular ways in which social media compels their marketing mix structure.

This was the subject I recently chatted about with Pelin Thorogood aka @PelinT, newly appointed CMO at Anametrix a digital analytics company in San Diego, CA. We had a great conversation about what marketing products and services via social media entails, whether social media marketing was yet just a new selling technique or a more philosophical consideration and how social media affects traditional marketing mixes.

Below is part 1 of our chat. Click subscribe, if you’d like to receive part 2 in your inbox next week. I’ll tell you about digital analytics, a hot new concept: #contextual and what Qualcomm is doing about it, and of course… more change.

In my mind social media marketing is only one piece of the ‘change equation’. What’s your take on @PelinT’s questions? Let me know in the comments section.

Social Media Marketing: New Approach or New Philosophy? | The Digital Analytics Blog for MarketersWhat exactly is social marketing, and how can businesses best harness its increasing power with measurable results? Read Yacine Baroudi’s take in this fascinating two-part interview with Anametrix’s new CMO, Pelin Thorogood. Listed on the Forbes’ top 40 social media influencers, Yacine is a new-media marketing strategist, speaker, coach, biker and a weekend chef.

via Anametrix