Higher social engagement equals better financial results. That’s the basic conclusion the Wetpaint/Altimeter ”ENGAGEMENTdb | Ranking the Top 100 Global Brands” report reached. With references to correlations to hard Wall Street numbers, this could very well be true. The debate on the value of social media for businesses is on its death bed. Its successor… [Continue Reading]
Tying Social Engagement To Financial Performance
Filed Under: Social Media Tagged With: best practices, blogging, brands, business, business value, company, conversations, engagement, engagementdb, Facebook, financial performance, how to, Jobs, LinkedIn, marketing, measure, measure ROI, measurement, Media Marketing, metrics, Olivier Blanchard, revenue, ROI, social audience, social engagement, Social Media, Social Networking, social networks, Technology, tools, Twitter, video, YouTube
Your Social Audience, Super Size it or Engage it?
Type “allintitle:buy followers*” in Google and you will get around 7,000 results for Twitter and 1,400 for Facebook; small numbers by today’s standards but these alternatives do exist. Yes! Size does matter but only relatively to objectives. Is audience size the key metric to social success? And if so, when can you say “we made… [Continue Reading]
Filed Under: New Media, Social Media Tagged With: best practices, blogging, business, engagement, Facebook, how to, Jobs, LinkedIn, marketing, Media Marketing, revenue, ROI, social audience, social engagement, Social Media, Social Networking, social networks, Technology, tools, Twitter, video, YouTube
